channel management

 Managing distribution channels. Channel management involves placing greater emphasis on communicating with retailers and distributors in markets where end-users rely on the opinions and advice of these people.
 ► “In addition, both Compaq and IBM now let major corporate customers buy directly from them, further adding to the unrest. . . . ‘We’re just giving customers the opportunity to be better satisfied,’ insists Ronald Schneider, Compaq’s director of channel management.” (Wall Street Journal, Aug. 26, 1994, p. B4)

American business jargon. 2014.

Look at other dictionaries:

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